Today, we are looking at another new phrase…

It seems to be catching on: is a trend that is slow to pick up, but as more and more interest is generated, more people begin to like the trend and ‘catch on’.

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Example 1:

• I didn’t think that Okiraku Official Guide would be very popular, but it seems to be catching on.

Example 2:

• In the world of marketing when people say about a product – “it seems to be catching on” – they mean that the product sales started slowly, but then suddenly the product starts to sell very well.

Homework:

• Tell the world about products in Japan, that seem to be catching on. Please do share your ideas in the comments below.

Important Note: Learning English phrases at The Queen’s English School – it seems to be catching on!

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